For any small business or busy marketing team, making the time to maintain a schedule of publishing a blog or sending out email newsletters is easier said than done. To get yourself back in the habit of consistent email outreach, it always helps to scale it down and simplify. Here’s a few practical ways to reduce the stress and effort of your next email campaign.
Simple email marketing is effective email marketing Read More »
Deliverability is the name of the game with email. This is true for not only email marketing campaigns but also your day-to-day business and personal correspondence. Taking the time to improve email deliverability assures that your messages make it to the recipient’s in-box and that your name and email address can’t be spoofed by unscrupulous spammers. How can you avoid having your email messages sent to junk mail oblivion? Read on for my best advice…
Avoiding the spam folder: tips to maximize your email deliverability Read More »
It can be tough to maintain a consistent email messaging campaign. I’ve fallen off the email wagon more times than I can count, but I’ve found that having a consistent process and a toolbox of helpful resources can make all the difference in keeping your publishing on-schedule. Here’s my top-5 pro-tips for saving time and staying on track with email marketing…
My top-5 email marketing timesavers Read More »
Emoji have become a secondary language. I’m lazy texter, and I’m guilty of saying things like “Do u want ?????” rather than taking on the onerous task of spelling out the word “pizza”… or “you”. Yeah, as I said, lazy. We’re used to using emoji on our phones or on social, but it’s easy to forget that they are super-easy to use almost anywhere, and can be effective attention getters in email newsletters – and everyday emails, too.
Add fun and visibility to your email marketing with emoji Read More »
