When I mention to clients about how useful Twitter is for marketing and brand-building, they usually are surprised, or think I’m just a Twitter addict (guilty as charged!) trying to justify using the latest distraction. However, there are some real-life case studies of successful Twittering that can easily be observed… just by following and watching how the Twitter Masters (as I like to call them) tweet. There’s a lot of great case studies I could point to, but one very famous personality stands out as a fantastic example of how best to use Twitter: physician and best-selling author Deepak Chopra ( @Deepak_Chopra ).
"What a breath of fresh air! Mary Motz is a true professional. Going far beyond the technical side of the business (that's a minimum requirement), Mary asked the right questions, and coached us to develop a blog that not only functions well technically, but that is bringing us the results we wanted. She's available, extremely organized, highly dependable, and so easy to work with. We've heard a lot of ideas and answers from her...but never any excuses. Whenever I have questions, or need to understand something better, she's just a phone call or email away. We couldn't be more pleased with the results."
Deepak Chopra: Physician, Author, Master Twitterer
by Mary on September 22, 2009
When I mention to clients about how useful Twitter is for marketing and brand-building, they usually are surprised, or think I’m just a Twitter addict (guilty as charged!) trying to justify using the latest distraction. However, there are some real-life case studies of successful Twittering that can easily be observed… just by following and watching how the Twitter Masters (as I like to call them) tweet. There’s a lot of great case studies I could point to, but one very famous personality stands out as a fantastic example of how best to use Twitter: physician and best-selling author Deepak Chopra ( @Deepak_Chopra ).
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