You probably make a considerable effort to add new contacts to that list with “pink spoon” offerings, free teleclasses and other bait to get visitors to leave their email address. But what about all those other contacts you have—the people that may not have opted into your website’s mailing list, but with whom you already have some relationship: a colleague from a old project, a past client – maybe even an indirect competitor? You want to reach out… but you don’t want to “email market” to them, necessarily. Enter Yesware.

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