One of the easiest and fastest ways to measure your online audience’s interest in your posts, tweets or email promotions is to use a URL shortener. URL shorteners simply take a long URL and shorten it to a manageable amount of characters, rendering them easier to type, remember and look at. While handy for that alone, URL shorteners can also be used to give you an immediate insight into what subjects and keywords your readers (blog, social media, ezine, etc) are most interested in. With the advent of the social media age (especially Twitter), link shorteners have gained new importance and now offer users on-the-spot analytics.
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My Top-5 Website No-Nos
by Mary on July 13, 2009
The other day, I tweeted ranted against audio and/or video that automatically plays when the page loads in the browser – without user control. Much to my satisfaction, some of my fellow Twitterzens agreed! I find that sometimes it’s necessary to talk a client down from wanting to add something to a site that while [...]
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