Klout just doesn’t count heads, it also takes other very important factors into account – the style of your posts, whether or not they are shared or retweeted, and the influence and reach of those who do. So, if you look closely at the celebrity examples above – note that Deepak Chopra has a mere 5 percent of the follower tally that Justin Bieber has, but has a relatively huge Klout score of 87, the same as President Obama (who has 10.3 million Twitter followers!) – and even higher than legendary Twitter king Ashton Kutcher. This tells us that Deepak Chopra’s online audience is not only engaged, but also influential.
Measure Your Social Media Influence with Klout
Posted on October 2, 2011 by Mary in Recommended, Social Networking, Useful!
I’m A HootSuite Certified Professional
Posted on September 9, 2011 by Mary in News, Social Networking
I’m happy to announce that I recently completed the very educational HootSuite University Pro Certification course – and now am a HootSuite Certified Professional! I’m a longtime HootSuite-r and thought I was already a power-user, but quickly discovered some really great features that I was totally unaware of – especially with search, keywords, geolocation tools and analytics. In short, I wasn’t even scratching the surface!
Turn Gmail Into A Mini-Social CRM with Rapportive
Posted on March 20, 2011 by Mary in E-Mail, Recommended, Social Networking, Useful!
If you are a Gmail or Google Apps user and also active with social media, do yourself a favor and get Rapportive. Rapportive is a free browser plugin that creates an info pane right in the Gmail message window that displays all your correspondent’s social media information.
Do you need to upgrade to HootSuite Pro?
Posted on February 15, 2011 by Mary in Commentary, Social Networking
I’m a very big fan of HootSuite. I think there’s no better social media tracking and management tool out there. All your social media stuff all in one place – it’s just a great timesaver. So, when HootSuite Pro came along, I was in.
Deepak Chopra: Physician, Author, Master Twitterer
Posted on September 22, 2009 by Mary in Case Studies, Commentary, Social Networking, Twitter
When I mention to clients about how useful Twitter is for marketing and brand-building, they usually are surprised, or think I’m just a Twitter addict (guilty as charged!) trying to justify using the latest distraction. However, there are some real-life case studies of successful Twittering that can easily be observed… just by following and watching how the Twitter Masters (as I like to call them) tweet. There’s a lot of great case studies I could point to, but one very famous personality stands out as a fantastic example of how best to use Twitter: physician and best-selling author Deepak Chopra ( @Deepak_Chopra ).






So What’s The Fuss about Google Plus?
Posted on July 17, 2011 by Mary in Buzzwords, Commentary, Recommended, Social Networking, Useful!
I know… I know. I thought the same thing. “‘Oh, lordy – I need this like I need a hole in my head… yet another thing to keep up with!” Despite my initial curmudgeonly reaction to the latest entry in the social media world, I was able to score an invite to join Google Plus. It did not take long before I realized its potential… the interface is clean and uncluttered, and it simply seems much easier to use than Facebook. In the limited time I spent with it, I reached the conclusion that it may just be the “Facebook Killer” that many expect.