From the category archives:

Social Networking

When I mention to clients about how useful Twitter is for marketing and brand-building, they usually are surprised, or think I’m just a Twitter addict (guilty as charged!) trying to justify using the latest distraction. However, there are some real-life case studies of successful Twittering that can easily be observed… just by following and watching how the Twitter Masters (as I like to call them) tweet. There’s a lot of great case studies I could point to, but one very famous personality stands out as a fantastic example of how best to use Twitter: physician and best-selling author Deepak Chopra ( @Deepak_Chopra ).

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If you are a Twitter veteran or a novice – you have probably been frustrated by the absence of user management tools within Twitter. Even a mildly enthusiastic Twitterer soon finds themselves wishing they could group users they follow, track clickthroughs, or simply make it easier to track outgoing or incoming messages. HootSuite is a web-based tool that already offered great management tools such as scheduled tweets and multiple profile management. The new HootSuite 2.0 takes Twitter management to a whole new level.

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This is just too funny – reminds me of the many times I’ve tried to explain it to “Twitter-resistant”  friends & family.  However, Kevin & Dave are waaaayyy more entertaining…  enjoy!!

You can follow Kevin Spacey at http://twitter.com/KevinSpacey.  David Letterman not yet among the converted yet, as far as I know.

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Building Your Personal Brand… or Not?

by Mary on July 15, 2009

One of my favorite blogs, Web Worker Daily, recently featured a series of posts about the necessity (or not) of developing a personal brand. I know that every solopreneur struggles with this, whether it’s viewed as a fun aspect of being in business for yourself… or an uncomfortable marketing necessity.

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The Delaware Valley Virtual Assistants Association (DVVAA)  is hosting a special teleseminar event with Craig Cannings, founder of  VA Classroom. The topic: The Emergence of the Product Launch Manager:
Many virtual professionals are currently working with clients who are launching new web products (ie ebooks, coaching series, software products) on a regular basis. In this important [...]

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