One of the easiest and fastest ways to measure your online audience’s interest in your posts, tweets or email promotions is to use a URL shortener. URL shorteners simply take a long URL and shorten it to a manageable amount of characters, rendering them easier to type, remember and look at. While handy for that alone, URL shorteners can also be used to give you an immediate insight into what subjects and keywords your readers (blog, social media, ezine, etc) are most interested in. With the advent of the social media age (especially Twitter), link shorteners have gained new importance and now offer users on-the-spot analytics.
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My List of Must-Have WordPress Plugins
by Mary on November 8, 2009
Over the past year, I’ve had the opportunity to sample a more than a few of the thousands of WordPress plugins available that expand the functionality of a WordPress blogsite. In case you’re wondering, plugins are simple WordPress add-ons that are easily installed and add additional features – typically a utility (such as backups) or a bell/whistle of some sort.
Depending on the WP theme you are using, some plugins are absolutely necessary and add features that, frankly, should already be part of WP (or probably will be in the near future). Some fulfill a specific requirement (such as social media or analytics needs). This list isn’t intended to be comprehensive – it’s just my default go-to list that I use when building a new site in WP.
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