From the category archives:

E-Mail

With all the buzz surrounding social media, RSS, video and every other online outlet… one standby that gets taken for granted is good ol’ email. We all use it (and some of us love it), but it also can be a source of enormous frustration that can eat up a lot of the workday. Much of inbox-related angst is easily avoided with a few simple changes in what you use for email and how you process it. In no particular order, here’s my “Top-Ten” tips for helping email help you…

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You can automate your e-newsletter creation process using your blog’s feed and a email marketing service like AWeber that offers this capability. This approach not only saves you time, but will keep your email marketing schedule on track with no extra work on your part. Once the initial process is set up, it literally will run itself. Setting this up is not as geeked-out or difficult as you may suspect – here’s a quick overview…

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Anyone who uses email on a regular basis (or like me, depends on it as I do oxygen & water), has had the experience of being misunderstood in a message. I try to take the time whenever possible to carefully craft my wording so I am not only understood clearly, but also understood in the [...]

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Twitter Is Not EMail

by Mary on May 17, 2009

Most who know me also know I’m a huge Twitter fan.  It’s not only a social media, it’s a genuinely useful and flexible tool that can be adapted to almost any purpose.  As Twitter is everywhere in the media these days I notice new users (and some not-so-new users) venting about suffering another’s apparently bad [...]

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In the course of working with clients who are just beginning to launch email marketing campaigns, I often get asked how frequently a marketing message should be mailed. Once a month? Once a week?  Tuesdays and Saturdays?
This is a great question, and there’s a lot of opinions. I think that the answer will vary depending [...]

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