From the category archives:

Commentary

On the web, the more you add and edit and test and experiment, the better it is for you – the more you learn, the more traffic you get. Change doesn’t make you look shifty, it makes you engaged in your message and encourages you to pay closer attention to your online presentation (which is where new prospects are going to go FIRST to know more about you, like it or not).

I bring this up because I see many getting caught up in the “wait till I write that 31st page before we go live” thing quite a bit. However, that truth is that no one will ever notice that that 31st page isn’t there. Don’t wait for that last page to be written. Get your basic stuff online and add to it as you go. Your new site can’t do a thing for you unless it’s online.

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If you’re thinking of kicking off 2010 with a new website look for your business – congrats!  There’s nothing like the New Year to inspire a web makeover.  Planning a web project can be a lot of fun and there are great possibilities to increase your visibility with blogsites and social media too. With that [...]

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I work with a lot of virtual professionals (VPs) on a variety of different web projects. Most of my VP clients have their own team of other VAs/VPs that provide a range of services for their clients. The multiplicity of similar working environments provides a lot of experience to draw from when sizing up the effectiveness of the VA team scenario when providing client services.

Inevitably, this produces a lot of water-cooler chat. One of the themes that often comes up is how to efficiently provide services to clients when the client is either brand new to working with VAs, or frankly, just not that good at it. In all the chatter one conclusion emerges: clients could save significantly on virtual services costs if they just were more effective at accurately communicating their needs.

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My List of Must-Have WordPress Plugins

by Mary on November 8, 2009

Over the past year, I’ve had the opportunity to sample a more than a few of the thousands of WordPress plugins available that expand the functionality of a WordPress blogsite. In case you’re wondering, plugins are simple WordPress add-ons that are easily installed and add additional features – typically a utility (such as backups) or a bell/whistle of some sort.

Depending on the WP theme you are using, some plugins are absolutely necessary and add features that, frankly, should already be part of WP (or probably will be in the near future). Some fulfill a specific requirement (such as social media or analytics needs). This list isn’t intended to be comprehensive – it’s just my default go-to list that I use when building a new site in WP.

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When I mention to clients about how useful Twitter is for marketing and brand-building, they usually are surprised, or think I’m just a Twitter addict (guilty as charged!) trying to justify using the latest distraction. However, there are some real-life case studies of successful Twittering that can easily be observed… just by following and watching how the Twitter Masters (as I like to call them) tweet. There’s a lot of great case studies I could point to, but one very famous personality stands out as a fantastic example of how best to use Twitter: physician and best-selling author Deepak Chopra ( @Deepak_Chopra ).

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