You can automate your e-newsletter creation process using your blog’s feed and a email marketing service like AWeber that offers this capability. This approach not only saves you time, but will keep your email marketing schedule on track with no extra work on your part. Once the initial process is set up, it literally will run itself. Setting this up is not as geeked-out or difficult as you may suspect – here’s a quick overview…
Don’t Call Me Liz – A Cautionary Tale About EMail Anger
Anyone who uses email on a regular basis (or like me, depends on it as I do oxygen & water), has had the experience of being misunderstood in a message. I try to take the time whenever possible to carefully craft my wording so I am not only understood clearly, but also understood in the [...]
A Serious Food Blogger Switches from Typepad to WordPress
Diane Eblin, besides being one of my wonderful clients, is a very serious blogger… a very seriously gourmet gluten-free foodie blogger. Her site, The W.H.O.L.E. Gang, boasts a huge treasure trove of mouth-watering gluten-free organic recipes for all sorts of treats, from humble egg salad to an elegant Bananas Foster. Diane’s food blogging began with [...]
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Deepak Chopra: Physician, Author, Master Twitterer
Posted on September 22, 2009 by Mary in Case Studies, Commentary, Social Networking, Twitter
When I mention to clients about how useful Twitter is for marketing and brand-building, they usually are surprised, or think I’m just a Twitter addict (guilty as charged!) trying to justify using the latest distraction. However, there are some real-life case studies of successful Twittering that can easily be observed… just by following and watching how the Twitter Masters (as I like to call them) tweet. There’s a lot of great case studies I could point to, but one very famous personality stands out as a fantastic example of how best to use Twitter: physician and best-selling author Deepak Chopra ( @Deepak_Chopra ).