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arnews[0]="Find a Space Where Your Competition Isn't "; arnews[0] += "When I see certain kinds of marketing, I'm reminded of an image of pigs (who knows where that came from!) in a vast herd, flying over a cliff together. That is such a good description of marketing for alot of people. They do what everyone else does and wonder why it doesn't work (after they've flown over the cliff and landed with a smush at the bottom). So, here's a question: what does your competition always do? What have they never thought of? Hint: Think of places where there is only one kind of marketing presence - there's an opportunity as long as your target market is there as well. Example: Client target audience: Young people ages 25-35 who still live at home or sharing an apartment and are working in corporate jobs. Challenge: To get them to sign up for a workshop Method: Beer Mats printed with Top Ten Reasons to either Not Live with Your Parents Anymore or 50 Ways to Lose Your Roomate. Funny lines - 4 different sets of cards to share and create buzz. On the backside: a web address."; arnews[0] += " "; arnews[1]="Curiosities "; arnews[1] += "Why is it that business owners take so little time to create a message that lands in the heads of their target audience? Hmmm.... to much to do, too hard to do, too many advertisers offering in-a-box advertising solutions - some with WAY too much space! Example: We have a mid-week supplement that is delivered through the mail. It's only several pages of newsprint. They offer the entire front page to growing businesses. Those businesses ALWAYS use ALL the space instead of carving out a message that might settle nicely in the consciousness of their potential customer. They spill their guts on the page, telling the world everything about themselves except how they are different - concentrating on telling, telling, telling - not realizing that most people will look at all that print and shut down immediately. Ah... the assumptions that trip us up."; arnews[1] += " "; totcount = 2; if (rnd) { for (x=0;x<=100;x++) { y=Math.round(Math.random()*totcount-0.5); z=x%totcount; tval=arnews[y]; arnews[y] = arnews[z]; arnews[z] = tval; } } for (x=0;x<=(totcount-1);x++) { document.write(arnews[x]); if (x != (totcount-1) ) document.write(" "); } document.write(" |