Zapier.com Makes Web Integrations Easy

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Almost all online businesses are actively using at least a few web management tools to help keep things running smoothly. There aren’t too many “all-in-one” services that do anything that a micro-biz would need. Most of us use email of course, maybe Evernote, perhaps Basecamp, FreshBooks and Mailchimp too—but they are all separate services. But, what if there was a way to automatically move information from one to another? Think of the time it would save…

Enter Zapier. Zapier is similar to IFTTT in concept in that the user and create their own “recipes” (read my previous post about IFTTT here) – but Zapier focuses on user-created connections between web services (“Zaps”) rather than linking actions based on specific types of information. Zapier will create connections between AWeber and Highrise, Twitter and Infusionsoft, or GoToWebinar and Google Contacts… it’s up to you.

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Let IFTTT Be Your Digital Info Assistant

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IFTTT allows you to create custom connection “recipes” that use event triggers and actions to create a custom outcome, using a simple “if this, then that” statement. IFTTT is a free service that provides an interface to create an endless array of connections between services, triggered by a specific event. In short, IFTTT acts like a digital assistant, seeking out and routing information in almost any way you need. With 49 “channels” featured, just about all your web tools are included.

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Differences between the WordPresses… (video)

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I’ve posted about this before, but the question recently came up about the differences between the WordPresses (.org and .com), by one of our Online Biz Insiders subscribers (thanks, Katie!). So, Carla & I tackled the question on today’s Google+ Hangout. Be sure to check out David Wilson’s (Carla’s hubby) WordPress site for his band, The New Locals… great music… plus it’s an example of a “DIY” WordPress.COM site… no webmaster required! :-)

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Set & Forget Social Media Tips

HootSuite Bulk Uploader

I’ll start this post with a confession: I find social media horribly distracting. Unlike almost every other woman I know, I cannot multi-task. My idea of a big multi-tasking achievement is to empty the dishwasher while I’m on the phone. My ideal work days have no phone calls, chores or errands—just wonderful focus time on projects. So, the necessity of being consistently visible online all day, every day could totally monopolize my attention and I wouldn’t get anything done. So, what do I do? Set it & forget it. Here’s my three best tips to make your social media time manageable, consistent and way more effective:

1. Use HootSuite*. This is a no-brainer. Use the RSS feed features that make it easy to share lots of info (such as from your blog) to all your major profiles automatically. I think its worth getting the Pro version for $5.99/month.

2. Little-known HootSuite feature: upload spreadsheets of scheduled posts (up to 50 at a time!). The upload feature is kind of hidden and it’s easy to overlook (see screenshot). They provide a spreadsheet template you can use to format your file. Once you get that setup, you can upload precisely timed posts way in advance.

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Google+ Goodness

Google Plus Workshop with Jeff & Kyle

Almost a year ago, I posted here about my initial impressions of Google+ (which was brand new at the time). As I shared in the post, I felt that it was easy to use and had better features and should be a big hit – but I proceeded to ignore it, as it seemed not many others were using it. At the time, I thought that it would be the long-predicted “Facebook killer” – but now that Google+ is more fully baked, I’m really convinced of that now. Last night, I had the pleasure of attending (with my Online Biz Insiders Podcast partner Carla Wilson) a Google+ workshop, presented by Google marketing reps Jeffrey Salvitti & Kyle Bruley.

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When A Mailbox Isn’t Really A Mailbox: About Email Aliases

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One question I often get when I’m helping a client with an email issue or a Google Apps setup is about multiple e-mailboxes. If you have a primary email address of you@yourdomain.com – by itself isn’t too flexible. It eats up one email address on your hosting’s mailbox quota – and doesn’t offer a lot of options for sorting different types of mail. For example, the email address you@yourdomain.com should have alternatives such as you.lastname@yourdomain.com, lists@yourdomain.com or support@yourdomain.com – each would direct messages addressed to them to the same mailbox. So, how to accomplish this without having multiple mailboxes?

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